Marketplace retail
We source, list and fulfil products across leading online marketplaces, combining commercial judgement with disciplined operations.
Macfarlane Black
Independent e-commerce and software
We build and operate marketplace businesses, then create the software needed to make them smarter, faster and more scalable.
Explore↓01 / WHO WE ARE
We sit where retail meets technology. Our marketplace experience shapes our software. Our software makes our commerce better.
02 / COMMERCE
We source, list and fulfil products across leading online marketplaces, combining commercial judgement with disciplined operations.
Pricing, demand, availability and margin signals inform every decision, from sourcing through to sale.
Repeatable processes, clear metrics and targeted automation keep our operation efficient as it grows.
HOW IT MOVES
Performance data informs the next decision.
03 / SOFTWARE
Our software turns fragmented marketplace data into useful decisions. From product discovery to inventory, pricing and profitability, we automate the repetitive work and surface what matters.

04 / OUR APPROACH
We solve real problems because we encounter them in our own business every day.
We use data to find the constraint, not to decorate a dashboard.
We engineer repeatable systems that reduce manual work and improve control.
We measure outcomes, learn quickly and keep refining the operation.
05 / CONTACT
Interested in our business, our software or working together? Email [email protected].